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Catching Up with Bill Sanders

A few years ago, Bill Sanders maintained one of the few blogs focused on olive oil, called Crush and Press, and he could be seen at trade shows and on local morning television programs around his native Kentucky delivering sales pitches for Tunisian olive oil.

These days he’s pitching a brand of his very own.

Read More » (Olive Oil Times)

From The Local Travelertm; – Kentucky Proud Incredible Food Show

The video above is from the Emmy award winning Local Traveler Show, in fact this clip was shown AT the Emmy’s. The Local Traveler show is where you’ll discover wonderful locally made products and travel worthy destinations throughout Kentucky and Tennessee by exploring the world outside your back door.


For the Love of Olive Oil

Local man hopes to revolutionize the olive oil industry with a higher quality extract

Read More » (Northern Kentucky Magazine)


Fresh comes first to olive oil purveyor from Maysville

Bill Sanders’ search for a healthier diet led him on the journey of a lifetime. Sanders, who lives in Maysville, has been an “evangelist” for fresh extra-virgin olive oil since 1999, when he was living in Boulder, Colo.

Read More » (Lexington Herald-Leader)


TerraOlivo Mediterranean International Olive Oil Competition Prestige Gold Award Winner

Bill Sanders’ First Fresh Extra Virgin Olive Oil reflects my long time mantra, Fresh is Best!  And fresh it is.

First Fresh is an exclusive custom blend of three olive varieties, arbequina, manzanilla  and ascolano, produced near Corning, California from 19th, 20th and 21st century trees. Each variety lends something special: arbequina’s extra fruity aroma;  manzanilla’s rich, velvety and buttery texture; and despite only 10% of the blend, the spicy, peppery finish from ascolano. This spicy freshness is packed full of heart-kickin’ polyphenols/antioxidants and flavor.  Adding a bottle of this nectar to your pantry and kitchen table will elevate any healthy lifestyle.

First Fresh is certified extra virgin by the California Olive Oil Council and is kosher certified by KOF-K.org. Because we will always do our best to offer you olive oil from the current season, the harvest date, Fall 2012 Harvest, is clearly visible on the front of the label.  Like all of us, time is not olive oil’s friend.

From the start, First Fresh has garnered high praise from top grocers, chefs, international judges and experts,  restauranteurs, foodies, and newbies to olive oil. Fresh and delicious are words most commonly used to describe the oil.  Celebrity chef and Food Network star Nate Appleman declared, First Fresh is fresh, grassy & spicy and is your perfect partner in the kitchen.  One legendary grocer remarked, This oil is so delicious you can charge whatever you want.  Rest assured, we will maintain a fair and affordable price.  I’m exceptionally proud of this olive oil and want more Americans to experience the pleasure and enrichment of an authentic, fresh extra virgin olive oil, or what Socrates called, Liquid Gold.

First Fresh will be available to consumers online at crushandpress.com, but our primary objective is to make this conveniently available at your local neighborhood market.  Please ask the retail store where you shop regularly to contact us, or better yet, send us the name of the store and we will contact them.

For more information,  please contact me at info@sandersfirstfresh.com or 202.966.8530.

© Copyright 2012-2014 - Bill Sanders' First Fresh Extra Virgin Olive Oil